Industry Health Initiatives
Emerald New Deal
The Emerald New Deal (END) seeks to create policy change within the City of Oakland that use cannabis business tax revenue from the city’s general fund into a new fund that will re-distribute dollars back into programs that address specific systemic social, economic and racial inequities.
A diverse collection of public leaders and community based organizations along with Roots are advocating for END.
Soldiers Against Tobacco (SAT)
Smoking in multi-unit housing poses serious health threats to children and adults even if no one smokes in their home. In multi-unit housing like apartment buildings and condominiums, secondhand smoke from one unit can move into other units. Smoking in multi-unit housing can also lead to fires, which can have deadly consequences
Sugar Freedom Project
The Sugar Freedom Project, supported by the California Endowment and Measure HH Funding uses community organizing to help transform Oakland into a healthier, more just place to live for residents most impacted by diabetes, obesity, corporate sugar’s ubiquity, and the soda tax
- Street Level Health Project
- Roots Community Health Center
- Planting Justice
- Mandela Partners
- Nepali & Bhutanese Community Associations
- Arab Community Associations